“Haikyu!!” × JR East “Welcome to Sendai!!” Collaboration Campaign 2026

Event Period
August 19–October 31, 2026

Locations
JR East lines in the Greater Tokyo area, the Tohoku Shinkansen and Akita Shinkansen areas, and JR Sendai Station

Details
A travel-themed collaboration campaign between the anime “Haikyu!!” and JR East will be held to promote trips to Sendai. The campaign will feature Shinkansen-exclusive voice content, passenger bonuses, merchandise sales, and special announcements at Sendai Station.

・By using the audio AR app “Locatone” aboard the Tohoku Shinkansen or Akita Shinkansen, passengers can listen to original voice content featuring Shoyo Hinata, Tobio Kageyama, Toru Oikawa, Hajime Iwaizumi, Takanobu Aone, Kenji Futakuchi, and Kanji Koganegawa
・The audio content will be available in four versions, Types A through D
・Passengers who use a Shinkansen e-ticket with JR Sendai Station as their destination and enter the JRE POINT campaign will all receive an original digital image
・A total of 100 winners will also be selected by lottery to receive an original-design collectible card, available in one design
・JR Sendai Station will feature three exclusive station announcements: one by Shoyo Hinata, one by Tobio Kageyama, and one featuring both Shoyo Hinata and Tobio Kageyama

Limited-Time Merchandise Sales
Sales Period: August 26–September 2, 2026
Sales Location: Event space in front of the stained-glass display at JR Sendai Station
Opening Hours: 10:00 AM–8:00 PM
※Open until 9:00 PM on Saturdays and Sundays, and until 6:00 PM on the final day
※Merchandise is scheduled to be sold through JRE MALL Shopping after the event ends

Official Website : Click here