Umamusume: Pretty Derby × Lawson Campaign 2026
Campaign Period: Starting August 18, 2026
Locations: Lawson stores throughout Japan
※Some promotions are limited to participating stores or stores in and around Tokyo
Campaign Details:
・Customers who purchase eligible products will receive a limited-edition original clear file on a first-come, first-served basis
・The campaign will feature in-store merchandise, Meiji’s Kaju Gummy series, original gift products, @Loppi and HMV＆BOOKS online exclusive pre-order items, and Lawson Print products
・Selected stores will display promotional banners, offer advance merchandise sales, and feature limited-time exterior decorations
・In-store announcements featuring Epiphaneia and Logotype are planned, along with a commemorative quote-post campaign
Official Website : Click here
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