“NARUMIYA Characters” × “Kimono Rental VASARA” Collaboration Campaign Announced 2026

“NARUMIYA Characters” × “Kimono Rental VASARA” Collaboration Campaign Announced
From January 15 (Thu) to February 28 (Sat), 2026, a special kimono rental collaboration will be held featuring “NARUMIYA Characters,” iconic symbols of Heisei-era girly culture.
Popular brand characters from ANGEL BLUE, DAISY LOVERS, mezzo piano, pom ponette, and more will appear in newly drawn kimono-themed illustrations. Limited kimono rental plans inspired by each brand and exclusive collaboration goods will be available.
Campaign Title: “NARUMIYA Characters × Kimono Rental VASARA Collaboration Campaign”
Period: January 15–February 28, 2026

Participating Stores: 24 locations nationwide (Asakusa Main Store, Sensoji Store, Ginza Store, Shinjuku Ekimae Store, Shibuya Store, Akihabara Store, Ikebukuro Store, Yokohama Ekimae Store, Kamakura Komachi St., Kyoto Ekimae Store, Osaka Umeda Store, Nagoya Ekimae Store, Kawagoe Ekimae Store, Kurashiki Ivy Square Store, Fukuoka Tenjin Nishidori Store, etc.)

Official Website : Click Here