Kowloon Generic Romance × Lee Kum Kee 2025
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Title
Kowloon Generic Romance × Lee Kum Kee -
Description
A collaboration campaign featuring the popular manga Kowloon Generic Romance by Jun Mayuzuki (serialized in Weekly Young Jump) and the famed Chinese seasoning brand Lee Kum Kee. The campaign spans Chinatown locations and social media with a series of luxurious programs. -
Event Information
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Location: Participating Chinatown restaurants, online platforms, and social media
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Duration: Friday, July 18, 2025 – Tuesday, September 30, 2025
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Campaign Highlights:
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X repost campaign – re-share for a chance to win a special Lee Kum Kee product box
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“Tsure-Chuka Shite Kita yo!” – dine at designated restaurants and enter a prize draw
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Popup collaboration restaurants in Yokohama, Kobe, and Nagasaki Chinatowns with themed menus
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Hong Kong Food Fest – enjoy cuisine using Lee Kum Kee seasonings
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Official Website: https://tsurechuka.com/
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