Sanrio Heisei Kogal Series 2025

A collaboration between the beloved Sanrio Characters and Fashion Center Shimamura, which transcends generations, is here! Starting May 10, 2025, exclusive collaboration goods themed around the “Heisei Kogal” style will be released.

This Sanrio Characters × Shimamura collaboration features Hello Kitty, My Melody, Kuromi, and Cinnamoroll dressed in the “Kogal” style that was popular in the Heisei era! Retro-cute designs shine through in these nostalgic yet fresh items.

• Official site: https://www.shimamura.gr.jp/shop

• Where: Fashion Center “Shimamura” nationwide

• Release date: Starting May 10, 2025